GE
At our agency, I had a great working relationship with GE who often reached out to me directly about new projects. I am highlighting some of those that were more successful.
Project Purpose
RailConnect 360®
Our client, GE, was looking for an interactive sales tool that was not dependent on internet—and where the user can customize their own journey or path to explain GE RailConnect 360 programs and solutions.
We came up with a solution that was not internet-based, but able to play on each user’s computer as a customized solution for them according to their need. With lively animations the customer can clock on the screen and dive deeper and deeper into a specific product and then zoom back out to explore more. The whole experience included case studies, product overviews, presentations and more throughout. The look was simple, fun and easy to understand for the complex solutions and materials offered.
GE Power Generation campaign
GE power approached us with a challenge for a new campaign that wasn't just focused on heavy duty products. So we visually brought humanity and outcomes to the machines with a softer and more approachable look and feel. This included in print, OOH, landing pages, video and digital campaigns.
GE Software landing pages
GE Software was just about to launch and we reacted quickly to design a fresh and easy-to-use website within the overall brand standards to house all of their solutions. These were interim until they launched their own site.
GE power internal campaign
GE power had just acquired two companies that were unsure how they felt about it. This campaign was launched to welcome them aboard.
Results
The RailConnect 360 app delivered a 40% increase in web traffic post-launch of an app development for GE, 35% lift in lead generation. Most importantly it really gave sales a real toolkit that was fun and where they could work with customers to cross-sell their services. Our agency received 3 gold awards for the work.
