Creative+

I’m a creative director who likes the dashboard as much as the moodboard. For 20+ years I’ve built brands and the marketing that runs them for healthcare and B2B companies: Waystar from one landing page to IPO, Ingredion from a merger to a global brand, Inneo from no marketing to a working program.
Brand Strategy
Visual Identity
Website Design
Brand Consulting
Brands I’ve worked with:
Driven by Design —
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A passion for building brands for growth

Brand, design and the stack, in one place, so the brand looks right and the pipeline shows it's working.

My portfolio —
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selected Work

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Years in design, branding and growth strategy

I’ve seen most brand problems before. I set the strategy and I build the work.

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Customer
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Most of my clients have hired me more than once. Annie has worked with me at three companies. Kelly brought me onboard to two, Tracey hired me for four.

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BRAND Solutions

(01)

Design

Design

A visual system that follows the strategy.

(02)

Identity

Identity

Name, logo, voice and guidelines your team can run with.

(03)

Strategy

Strategy

Positioning, messaging and a competitive read before any design starts.

(04)

Rebranding

Rebranding

Refresh or rebrand, and an honest answer on which one you need.

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Shared
‍Success

Builds the tracks and writes the schedule...

I have worked with Elisa at three separate jobs over the last decade, directly reporting to her in the last two. Her creative work speaks for itself, bringing life and prestige to whatever brand is lucky enough to have her working on it. She constantly pushes herself toward new ideas, skills, and inspiration — and that creative hunger is paired with a highly organized working style. Elisa doesn't just keep the trains running on time — she builds the tracks and writes the schedule, meeting or beating every deadline and keeping her team in line to do the same. As hard as it is to find truly great creatives, it's even harder to find a good manager, and Elisa is both. She lifts up the people who work for her, and I owe much of my skill set to her mentorship. Any business looking to stand out with industry-leading creative should look no further.

Annie B., ACD, Senior Content Director
Strategic powerhouse

Working under Elisa's leadership was a truly transformative experience that propelled my creative career in ways I never thought possible. She saw potential in me that I didn't even recognize and consistently provided opportunities for growth and exploration — fostering a genuine passion for creative excellence. Elisa is a strategic powerhouse with a rare combination of creative vision and business acumen. She expertly navigated complex business problems with methodical brand strategies, excelling at realistic timelines and delivering projects on time and within budget without compromising quality. She is a leader who inspires confidence, empowers her team to take ownership, and motivates everyone to achieve their best.

Bri G., Creative Direction | Brand Experience
Always brings a fresh perspective

Elisa is an amazingly talented creative who always brings incredible design and a fresh perspective to any project. Her artistic and strategic know-how made her an invaluable resource for our agency. Elisa's designs were always smart and on-point. She created many high concept campaigns and helped us raise the design bar for some of our top clients.

Amy T., Chief Future Officer | ADWEEK AI Power 50
We hired her vs an agency + won

I worked with Elisa at both the Chicago Tribune and then Loyola. Elisa served as senior art director for Loyola at a critical time. I was hired to head a new marketing and communication division for the University and our first charge was to launch the university's first ever brand campaign. Elisa was instrumental in developing brand standards, templates and an advertising campaign that was critically acclaimed by media critics and held up as a case study of high education successful brand building. Without Elisa's creativity, speed, and team skills, we would have had to hire an outside agency. Instead all work was done in house with Elisa being a one-woman "creative director" at the beginning. In fact, many other schools contacted me and asked how our agency was. They were shocked to learn we did it all in house, thanks to Elisa’s skills. She is incredibly talented and I have no reservation giving her a glowing recommendation. I would hire her again in a minute.

Kelly S., I worked with Elisa as CMO, Loyola University and as CMO, Chicago Tribune
Keep scrolling
Bring Ideas To Life —
Bring Ideas To Life —
Bring Ideas To Life —
Bring Ideas To Life —
Bring Ideas To Life —
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Let’s

evolve

Your

Brand